Digg’s comeback hits pause after bots and AI overwhelm the site

Digg is shutting down—at least for now. Just two months after relaunching with an open beta, the once-influential social news site says it is pulling the plug while it reassesses its strategy. The announcement came from CEO Justin Mezzell in a message posted to the site’s homepage. The relaunch has been scrapped, he wrote, and the company has decided “to significantly downsize the Digg team.” As the company figures out its next move, Mezzell said, Digg founder Kevin Rose will return to Digg on a full-time basis starting in April. The shutdown marks another twist in the long, uneven history of a platform that once helped define the early social web. Twenty-two years ago—long before Reddit, YouTube, or Facebook were dominating people’s time online—Digg was one of the hottest sites on the internet, pioneering the concept of users upvoting and downvoting the stories they liked and loathed the most. Today, though, the site has become an afterthought for many users. Rose was responsible for