Google Ad Planner vs comScore - AVC

Back in June, when Google announced Google Trends For Websites and Google Ad Planner, I wrote a post comparing Google’s data to comScore’s data and concluded that Google had a lot of wo...

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Google Ad Planner vs comScore - AVC

Source: AVC

Back in June, when Google announced Google Trends For Websites and Google Ad Planner, I wrote a post comparing Google’s data to comScore’s data and concluded that Google had a lot of work to do to get their data right. I’ve been an investor and board member in/of comScore since 1999 and am clearly biased, […]

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