Help Brands Blacklist Sites That Don't Fit With Their Brand - AVC
One of the issues with the emergence of programmatic and re-targeted advertising is that brands target people not publications with their ad spend. And the result is a brand’s ads end up on s...
Source: AVC
One of the issues with the emergence of programmatic and re-targeted advertising is that brands target people not publications with their ad spend. And the result is a brand’s ads end up on sites that they don’t really want them on. Brands can blacklist publishers they don’t want to do business with but they have […]
