The 5 Cognitive Biases Distorting User Interview Data
When you conduct a user interview, you believe you’re gathering objective insights. You’re not. Every interview is a filtered construction—a conversation where both you and the particip...
Source: userinterviews.it.com
When you conduct a user interview, you believe you’re gathering objective insights. You’re not. Every interview is a filtered construction—a conversation where both you and the participant bring preconceptions that shape what gets said, what gets heard, and what gets remembered. The best researchers in the world aren’t immune to this. The difference is they […]
